Whether you are a just starting and a small team or a larger organization there is usually something interesting to write about. Examples of lighter weight news updates you could write are:
The release should be written in an informative, confident tone and are designed to give journalists a story angle that will result in positive media coverage. Write an outline of the information you plan to include in your press release, answering all of the "who, what, where, when and why" questions.
Come up with a media angle. In a content-rich world, journalists are looking for ideas on design, development and manufacturing and indications of market changes and trends. Consider what is new about the product, its potential impact on the public, product innovation and whether it will solve a problem of some kind.
Format a template to facilitate your writing. The headline goes at the top. Then include a dateline followed by the lead paragraph and the body of the article, product specifications, a company blurb and contact information at the end.
Write the document on company letterhead.
At the top of the release, write an eye-catching headline that reflects the topic of the news release. Under that, you should write a subhead that completes the thought of the headline.
Use key words that will lead your customers to the information. Key words are phrases that are two to four words long that will lead reporters and customers to you through an Internet search.
Write the body of the press release. Start with a dateline, which includes the city and state where your company is located, followed by the date of the press release.
|Video of the Day||Email Last Updated Nov 10, 5: If well written, a press release can result in multiple published articles about your firm and its products.|
In the body of the press release, start with a paragraph that summarizes the news, and answers the basic who, what, where, why and when questions. You are writing for the media, so avoid sales language your purpose here is to inform, not sell.
Continue in subsequent paragraphs to include more detailed information that supports the lead paragraph, including product descriptions.
Include boilerplate information about your company, such as details of its industry and its history. Indicate contact information for media follow-up name, e-mail, phone number and include a URL that features photographs of the product at the end of the press release.
Proof your copy carefully before you post the release. Her work has been published online; in quarterly business, arts and education publications; and in B2B and consumer magazines.
A natural wordsmith, Riot writes effective copy for a diverse clientele, including the University of Washington, Vulcan, Inc. Photo Credits press image by Petro Feketa from Fotolia.Nov 10, · RULE #3: Write it like a reporter would write it.
If your press release looks and feels like a real article, reporters will often just file it as a story with minimal editing. New Product Launch Press Release Example: The Biggest Loser Trainer, Pauline Nordin Launches a New Brand and App to Defatten America Scandinavian “Biggest Loser” trainer and creator of the successful DVD, “The Butt Bible”, is launching a new app called “Live Life Lean”.
Nov 10, · How To Write a Press Release, with Examples. Share; "The new release does more stuff." Why the extra verbiage? a release of a product probably isn't all that important.
A product press release is critical to inform journalists and customers about your exciting new offerings. A professional document designed to be picked up by reporters, a press release is a fantastic way to drive attention to your new product and create a social dynamic that’s ripe for sales.
How to Write a Press Release for a Product: 4 Essential Steps. Now that you know what to consider as you start writing a press release, let’s talk about how to navigate the writing process. Here are the steps you’ll need to follow: 1. Craft a killer headline that considers your product’s unique selling points.
Feb 02, · In this Article: Identifying the Product’s Unique Selling Point Writing the Key Elements of a Product Press Release Publishing and Promoting Your Product Press Release Community Q&A Use a product press release to inform both the press and any other 68%(35).